Business decisions need clear reasons
Customers & Profit. We examine how businesses find customers, assess advertising costs and turn inquiries into sales.
Start with the owner’s question
Which channel should you test first? Why can cheap leads become expensive? What should you ask your team before increasing spending? Every article should support a specific decision.
Show how the conclusion was reached
We explain the conditions, compare options and link to primary sources. Calculations specify costs and periods. Illustrative numbers are labelled, and one project’s result is never presented as a market benchmark.
Turn understanding into action
Each guide leaves you with questions, a sequence of checks or a tool for your own data. Share it with marketing, sales or a supplier so the next discussion uses the same criteria.
Write clearly in both languages
A technical term belongs only when it helps understanding. We explain it in business language on first use. Russian and English versions preserve the decision and respect the reader’s context.
Who publishes the journal
The journal is published by WEBNOSTRA CAPITAL. Website operator: IE Dobzhanskiy Dmitriy Viktorovich (individual entrepreneur), IIN 050726551955, 10 Volynova St, apt. 97, Kostanay, Kazakhstan. Guides appear in pairs: each has a Russian and an English version at separate addresses.
Editor in charge
Editor in charge: Magosh Alshanskiy. The editor approves guides for publication and is responsible for corrections. Contact the editorial team at hello@customersprofit.com.
How we check our guides
Every guide lists its primary sources and the date they were checked. Illustrative numbers are labelled, and calculations state their conditions and limits. Before publication, claims are checked against sources, examples are recalculated, and the editor in charge decides whether the guide is released.
Relationship with webnostra.pro
The journal does not replace agency services. Some guides end with a link to a service or a case study on webnostra.pro, the website of the WEBNOSTRA company. It appears after the answer and is clearly labelled. The guide is useful without following it.