Customer acquisition channels
Guides on choosing channels: where buyers are already searching, where you have to put the offer in front of them, how to start a test and when to stop it. Start with the overall selection process, then move to comparisons of specific platforms.
Customer acquisition channels
Where to find customers: search or social
Choose a first advertising test around the buying situation, your team and the economics of a sale
7 min · 6 sourcesCustomer acquisition channelsWhich customer acquisition channel to start with
Use existing demand, deal economics and sales readiness to pick a first channel, size the test and decide in advance when to stop
10 min · 16 sourcesCustomer acquisition channelsAn agency sent a lead forecast: how to tell whether to trust it
Break the media forecast into its links, check where each assumption came from, rework a teaching example and agree test checkpoints before spending
8 min · 12 sources