Analytics and lead tracking
Guides on measurement: how to check conversion tracking before launching ads, why analytics, ad platforms and the CRM show different lead counts, and how to read attribution models without cutting a channel you need.
Analytics and lead tracking
How to check conversion tracking before you launch ads
What counts as a lead, how to run a test lead and confirm it reaches Google Ads, Meta and your CRM before the first dollar is spent
8 min · 23 sourcesAnalytics and lead trackingAnalytics says 120 leads, the CRM 87, the ad platform 140: which is right?
Why three systems count differently, and how to reconcile one week of data to a single lead definition
10 min · 16 sourcesAnalytics and lead trackingSearch or social: how to read attribution without cutting the wrong channel
Why reports credit different channels, how 10 deals split across models, and how to test a channel before cutting it
10 min · 16 sources