Leads, funnel and sales
What happens between an enquiry and a sale: agreeing on what makes a good lead, calculating conversion by lead cohort and finding the stage of the funnel worth investigating.
Leads, funnel and sales
How to agree on what makes a qualified lead
A joint inquiry-review protocol for marketing, sales and the business owner
7 min · 6 sourcesLeads, funnel and salesWhy lead-to-sale conversion is 3% in one report and 12% in another
How period-based and cohort-based conversion differ, and how to compare leads of the same age
9 min · 8 sourcesLeads, funnel and salesHow to check whether your sales team keeps up with incoming leads
Response time, contact attempts, loss reasons and a worked audit of 50 leads, before you blame the ads
9 min · 11 sources