Customer acquisition economics
Guides on the money side of acquisition: how cost per lead differs from customer acquisition cost, which costs to include, how much you can pay and stay profitable, and how to read the metrics honestly.
Customer acquisition economics
A cheap lead can still be an expensive customer
Connect the advertising report to acquisition costs, contribution and a defensible budget decision
7 min · 7 sourcesCustomer acquisition economicsHow much can you pay for a lead and a customer and still stay profitable
From the money a customer brings to a ceiling for cost per lead, and how to test the calculation on real orders
8 min · 9 sourcesCustomer acquisition economicsMarketing and sales metrics glossary for business owners
22 metrics from the cost of an impression to customer payback, each with a plain definition, a formula, a worked example and the cases where it misleads
17 min · 32 sources